As part of my research on the topic I recently came across an interesting AlterNet article ("Ecotourism: Responsible Travel or Marketing Sham?") with some interesting attitudes to Ecotourism and Sustainable Tourism - particularly the fact that the tourism industry in general has jumped on the bandwagon and is labelling everything new as 'Ecotouristic' in a bid to get tourists to sign up - it seems in many cases, not much is different except maybe the marketing.
Clearly as standards start to form and become pervasive, tourism operators & resorts will have to sign up to some form of certification process that allows tourists to identify the true beauty's and separate them from the fake ones.
Future Topic: Certification & Sustainable Tourism
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